You really like certain apples from a certain farmers’ market in Washington state but you live in Montana. Too bad you didn’t know someone traveling from Washington to Montana that could grab you that bag of apples because they are coming that way anyway. The person traveling through your city in Montana could drop off your apples and make a bit of money to offset their gas prices. This sort of thing happens right now on Craigslist. What if this piece of craigslist could be broken off into its own thing and insurance and a rating system could keep everything on the up and up?
There is an untapped network of delivery personnel ready to transport items you need to be moved. DropTrip is a social shipping network. Think of it as Lyft meets FedEx. It’s meant to help travelers offset driving costs by renting out spare space in their vehicles. A DropTrip is any item that can occupy the space you have available, whether you need a ride for yourself or just your precious cargo chances are DropTrip has someone going that way. We offer a quality app where you can see items that need to be taken and offer to take them, shippers have posted their items, set a timeline, and make an initial offer they want to pay, travelers can also make a counteroffer. Once an agreement has been made you can see your item every step along the way. Travelers get to offset gas prices by offering to carry your cargo and give it a more personal touch than the traditional services.
Every project starts with a style guide so that the vision of the project never strays far from its source, when and if you have a feeling it does you check back with your style guide. I wanted something reminiscent of the adventure of being on a road trip, after all, that is how we are branding Droptrip, we are selling the adventure of road tripping. With that in mind, I created the logo which is a cross between a steering wheel and a location icon. The following is the style guide I created for DropTrip. I went with orange as it’s reminiscent of the sunset of the perfect road trip. We chose the typography to be bold yet remind people that we are responsible, after all, they are entrusting us with their precious items.
The final product feels bright and candy-like, which will appeal to kids who use the app, it will draw them in to want to use it. The app also appeals to parents that want to teach their students to budget. I chose green for the parent half of the app because the parents’ main interaction is money. The blue for the student was chosen because blue conveys stability and felt a little more grown-up, if anything I’ve learned as a parent of teenagers they want to be treated and seen more grown-up, combining the color with the teaching them to budget feels pretty on point for a teenager.
In the end, the interactions of the app make for a far superior app experience for both student and parent. For the student, they can pre-order their food for the day and have the freedom of requesting overages and the parent has the ability to set budgets on the account.